Sara Afifi is the Business Development and Marketing Director at Eldib & Co. She combines legal expertise with a strategic approach to professional services marketing. Sara holds a Bachelor of Laws (LL.B.), cum laude, and has built her career within the legal sector, leading business development and marketing initiatives across the Middle East and North Africa.

Her experience spans strategic planning, branding, client engagement, and cross-border initiatives for multi-jurisdictional legal teams. She works closely with firm leadership and practice heads on pitch strategy, legal directory submissions, thought leadership programs, and relationship management with multinational corporations, governmental entities, and international organizations.

Sara leverages her legal awareness and commercial acumen to strengthen the firm’s market positioning, enhance international recognition, and support long-term client relationships.